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The executive spearheaded several popular marketing, advertising and digital loyalty initiatives, including the company’s retail media network.

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and repurchase frequency.

The experience includes an AI avatar modeled after comedian Rob Riggle, who takes on the role of Guac Guru to

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart Play

New spots star Megan Thee Stallion as Pro-Tina, a peppy instructor in the Richard Simmons mold who sips Dunkin’s new

“Legendary Moments Start with a Lite” addresses social isolation and sees the brand moving away from a focus on nostalgia. 

The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an

“Pizza Before the Hut” will reward any city with free pizza if they can get their quarterback to say “pizza”

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ad