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The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List […]

Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani

The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB

Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied

While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s Zoe Soon.

Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature

The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that

The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media