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E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s […]

The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro. 

The economic landscape has continued to hinder the marketing job market, with CMO pay taking a hit.

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an

The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired

Comedian John Mulaney, a co-owner of Years, will act as spokesperson for the nonalcoholic brand and participate in its first

The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based alcoholic beverages.

The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based alcoholic beverages.