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A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict […]

While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role

The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection.

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume,

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.

Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?

Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.”

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly