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The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach […]

The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question

Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now accredited for reporting

The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.

Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first

E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.

Tom Gargiulo, the chief marketer for Coca-Cola’s advanced hydration portfolio, details new activations that look to engage younger consumers. 

The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger bets on