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The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make

The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that

The league’s first global condiment partner will plaster its hometown of Pittsburgh, Pennsylvania — the location of the 2026 draft —

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and verified attention.

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized

The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for

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