Blog

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.

Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott

How Snowflake turned its 600-person marketing team into an AI-powered organization.

Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.

The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying

Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for advertisers.

“Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand.

The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that

Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social groups.

The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.