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“MLS is Back” puts the league in the spotlight ahead of the World Cup, which is coming to the U.S. […]

Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump. 

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption. 

Marketing Dive readers and adland experts assess five of the most talked about big game ads.

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To

The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired

“Dove r/eal reviews” leverages Reddit’s growing beauty community and the platform’s reputation for honest product takes.

The retailer enlisted a group of professional female athletes to participate in omnichannel marketing, including digital trading cards.

Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a

Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.