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The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, influencers and

“Run Back the Miracle” celebrates the American hockey win over the Soviet Union at the 1980 games and is part

At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages and viral

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, influencers and

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief

The executive spearheaded several popular marketing, advertising and digital loyalty initiatives, including the company’s retail media network.

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and repurchase frequency.