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InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at […]

The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic uniforms and

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing

Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.

The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages

Despite a wider set of tools available to the marketing industry, many still struggle to leverage insights to influence budgetary

While use of third-party generative AI tools has doubled in the past year, company-provided chatbot usage hasn’t statistically increased since

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said

Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.