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The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower […]

Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting

The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases

The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect with them.

Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities.

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.

The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators