Hanes embraces risqué marketing in creative shakeup for basics brand
Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.
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Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.
CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine
The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around
The sweets maker has carved out a niche in the candy space with a collection of brands with storied histories,
Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot
The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.
An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the
“The Longest Island” is part of a larger push by Anheuser-Busch InBev to put the focus on the brand’s quality
The fast-food brand is iterating on a brand elevation campaign that helped spur comparable sales growth of 5.8% in Q1.
L’Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround