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CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months […]

The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest

Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a

Upscrolled, Skylight and Yope are growing as TikTok users in the U.S. become disgruntled with privacy concerns, censorship and platform instability.

Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate

Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of algorithms

Creative producers companywide will operate under a single global platform to foster collaboration and better tap into generative AI’s potential.

The DTC disruptor brand pivoted after its latest edgy campaign was rejected for the big game for using profanity.

“Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger patties

CMO churn can mean leaving for more responsibilities, including CEO posts, but representation has seen little progress, Spencer Stuart found.