How Aerie is pushing back against AI content with Pamela Anderson
CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in […]
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CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in […]
The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its
Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for
As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function
The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure,
Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks
At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.
The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover
The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB
New research from WPP Media highlights the unique qualities of women’s sports viewers and how athlete-led creative can improve brand