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A partnership with the Untapped Growth media collective could offer a welcomed boost for independents amid ongoing holdco consolidation.

The “Total Overthink of The Head” campaign comes as the Orbit and Extra owner seeks to grow loyalty with younger

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and

While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing

CTV investment is growing, here’s how marketers can ensure every dollar counts.

 Your best decisions depend on insight you already have — if you can use it in time.

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital commerce

The personal care brand’s in-house creative team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving

The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with football legend

Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to preserve