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Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product storytelling and more.

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural

The Wiener Cake leverages a viral trend to keep the brand front-of-mind during the summer months.

This holiday season, agility—not bigger budgets—will separate winners from everyone else.

François Arnaud is the brand’s latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn’t matched

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking their full

Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub