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There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about […]

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

The companies will help brands develop original IP tied to culture, with a focus on anime and serialized entertainment.

The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content

“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler

By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t

Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to support global expansion.

Last year, mobile users spent 5.78 billion more hours on short drama apps compared to the previous year, according to

Customers want brands to recognize them as loyal customers, and they’re looking for more than discounts or rewards, according to