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The company is creating a new enterprise-wide unit that unites teams from Disney Entertainment, Disney Experiences and ESPN. 

“Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how to avoid

“It’s Different Out Here” reinforces the idea that memories matter more than amenities, pushing back against an industry often focused

The award-winning executive led marketing for the fast casual chain for nearly eight years.

The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands

Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail fundamentals.

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.