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Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin […]

CEO Rob Lynch said the brand should embrace a more aggressive marketing strategy to set it apart from fast food

As part of its marketing activations around National Avocado Day, the chain also continues to push its first seasonal rewards

“The Lunchables Effect” is the brand’s first big marketing push in several years as Kraft Heinz plans to ramp up

Despite high costs, the company is full-steam ahead on AI and believes a version of the tech that surpasses human

Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform,

“The Lunchables Effect” is the brand’s first big marketing push in several years as Kraft Heinz plans to ramp up

While the chain’s same-store sales are still in decline, CEO Brian Niccol is confident that its comeback is ahead of schedule.

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies

Walton Goggins stars as a clueless plumber in innuendo-laced content that supports Doritos Golden Sriracha, the brand’s potential next “mega-flavor.”