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Musician Tyla features in the seasonal effort that aligns with a marketing trend of brands asking consumers to unplug from […]

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster

Inspired by research showing 60% of parents say “no” more during the summer, the “Summer of Yes” showcases the brand’s better-for-you

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods of macro pressure.

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using