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Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing model solution.

In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads, and 50

Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing more fragmented.

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around similar

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with

The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment. 

Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at

Among the latest additions is image-to-video animation, which can turn your photos into animated elements.