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The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in […]

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New

The effort follows a previous mobile-focused activation that saw the QSR launch an AI-powered second-screen app timed to March Madness.

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of Accenture’s

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaii with his cat,

Marketers at QSR and fast casual brands are taking big swings with creative campaigns, evolving loyalty strategies and digital technology

Musician Tyla features in the seasonal effort that aligns with a marketing trend of brands asking consumers to unplug from