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Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their […]

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a Wall Street

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in Metropolis. 

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce.

Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in

Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.

The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.

In the Ferrero brand’s first campaign since its U.S. launch in 2023, children do the talking via a dual-tracked effort

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New