Why American Eagle tapped Martha Stewart to extend its reach beyond Gen Z
After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter […]
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After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter […]
Regulators gave “unconditional” sign-off to the $13 billion-plus acquisition, which comes amid further rumblings of large agency consolidation.
Currency Advisory Group seeks to operationalize culture as a strategic business function, not just a marketing layer.
“Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home
The mass beauty retailer shifted the team’s structure to improve efficiency, impacting 27 roles.
The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and disruptive
Evidence-based best practices to turn in-store intent into action. Preview Vestcom’s new guide.
A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult
Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new research.
Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program