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The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency

New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and bungee jumping.

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable effects.

Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a divided

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a

The cohort’s allegiance to social media and influencers for product discovery remains, while new levels of comfort with retail media

Gen Z is the most likely to shop physical stores this season, at a rate of 91%, according to new

The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to emphasize self-expression.

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and retail performance.