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The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

The organization’s “Never Chase Reality” push comes as the sport prepares for stronger interest and engagement from fans and marketers.

WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and gaming

Digital-first customer hubs show how SMBs can fuel faster growth when data and action connect.

AI-driven discovery is here. Accessibility is the next big visibility advantage.

A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital

Comedian Iliza Shlesinger takes brand marketing for a spin in a self-referential video by agency Highdive.

The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping