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Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according […]

To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the

New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into partnership

As AI creative continues to draw intense consumer responses, the grooming brand is trying to thread the needle with over-the-top

The bourbon brand will have a significant presence around the women’s basketball league both on-premise and digitally.

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of

An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since