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The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and […]

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game.

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during

Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for

A previous game from Dairy Max, which represents dairy farmers, sold over 40,000 pounds of milk through a blend of

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

The company reported it had more than a dozen wins of material new business in the first half. 

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches