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The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands. 

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.

The General Mills brand evolved the cannibalistic cereal squares of past ads, amping up dark humor and true crime elements

AI needs fuel – why high-quality third-party data is key to smarter, real-time personalization.

The need for privacy-safe identity resolution is one of Acxiom parent IPG’s “big bets,” even in the wake of Google’s

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its

“Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.