Blog

The Belgian chocolate brand is refreshing its identity with a refined logo, new design system and global campaign featuring the […]

The deal grants the betting platform exclusive integrations and digital sponsorships across NBCU sports properties including the NFL and NBA.

Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.

With tariff fears growing, IAB revised its 2025 ad spend forecast down. 

Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad spending.

To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital

David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps

To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.

Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer