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Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to […]

The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them

As CMOs struggle to plan for the future, digital video may provide hope.

The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.

WIth next-gen entertainment in mind, Robmix will provide support around on-site and off-site IP development related to the popular gaming

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like