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New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.

WIth next-gen entertainment in mind, Robmix will provide support around on-site and off-site IP development related to the popular gaming

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of “LululemonDupes” on

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, Anthony Edwards and

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new

“Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to