WPP names Microsoft vet CEO in sign of AI’s rising role in advertising
Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client […]
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Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client […]
“Hurts So Good” sees the Coca-Cola beverage partner with brands including McDonald’s, Buldak and Takis and launch late-night pop-up experiences.
The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans
Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to
The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of
Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of
As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them
As CMOs struggle to plan for the future, digital video may provide hope.
The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites
Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.