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The solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads.

The Dentsu company’s new messaging solution creates turnkey chat experiences across social and messaging platforms.

Two partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet marketers’ rapidly evolving

Erin Riley, U.S. CEO of TBWAChiatDay, explains how the agency crafted the “vibe” for the brand’s participatory “The Floor Is Yours”

In a move to target niche audiences, special packaging from the PepsiCo brand offers codes redeemable for products from brands like

The Doritos and Cheetos maker said the platform will make it easier for consumers to find the 25 products within

Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the

From pop stars to sports, fandoms can be a great benefit to marketers, but not without risks, according to a

The Mondelez brand’s most extensive reformulation in nearly a decade will be promoted with a celebrity campaign and updated packaging.

Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report