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The Pernod Ricard vodka brand has moved its metaverse activation, Absolut.Land, to accommodate VR and other consumer preferences.

The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in

A new dedicated marketplace will be a part of the agency’s upfronts strategy, aided by clients including Adidas and Unilever.

Launch partners Weight Watchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and

Debuting ahead of Passover, the makeover was spearheaded by an agency that has recently helped refresh mass-market brands like M&M’s

The launch comes as both PepsiCo and Coca-Cola are reaching out to consumers seeking better-for-you beverages.

Strained budgets and a “chaotic environment for consumer trust” were top challenges identified by Forrester, which urged marketers to be proactive.  

The Summer Olympics will serve as a showcase for some of the sportswear giant’s most impactful marketing in years, executives

In-game ad spending is expected to grow from $8.53 billion in 2024 to $11.49 billion by 2027 as the space

The solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads.