Why video is key to Roblox’s evolving advertising strategy
The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.
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Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage
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Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z
The Coca-Cola brand is calling back to the early aughts to encourage younger consumers to indulge in what they want amid the daily hustle.
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Warner Bros. Discovery unveils first-party data platform to unify video
OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.
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WPP lags agency peers amid China, tech spending pullbacks
The loss of major accounts like Pfizer also affected performance during a period when rivals largely made gains and touted
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Estée Lauder boosts generative AI ambitions with expanded Microsoft deal
The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available
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Gopuff strategizes ‘next chapter’ with largest-ever national campaign
“Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples
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ID Solutions 2.0: Navigating what’s next
Before you navigate the cookieless future, explore the best ID strategies for today’s advertisers.
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Beyond the living room: Why video on-the-go is linear TV’s perfect partner
Unlocking on-the-go potential: redefining TV advertising.
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The most promising ID solutions for a post-cookie world
Before you navigate the cookieless future, explore the best ID strategies for today’s advertisers.