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A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.

The company’s commitment to brand equity and marketing mix modeling was the subject of a presentation during the eTail Palm Springs conference.

The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness. 

Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging.

Mucus Masher allows users to enter a text prompt and see image generation technology and large language models bring their

The Kellanova brand is hoping to raise awareness of its non-waffle products through a partnership with rental site HomeToGo.com.

Strengthened by its emergency pizza marketing stunt, Domino’s updated rewards program helped bolster traffic and comparable sales.

Mod Op continues to seek differentiation in a competitive market following past acquisitions of Crenshaw Communications and dPrism.

The key U.S. market had a battering close to the year, with like-for-like organic revenue dropping 4.5% in the region.

“You Can Own Any Moment” is informed by a study that found the brand’s proprietary formulas delivered mind-body energy for up