Blog

Despite mixed reviews from consumers, the headset has attracted a number of brands, including Don Julio tequila and E.l.f. Cosmetics.

Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi

Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a

Channels that leverage first-party data like CTV, retail media and social media are benefiting as the data landscape evolves.  

The retailer is the first consumer brand to take advance of a partnership between SoundCommerce and Cordial that unites data and

Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value

Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign

Part of the “It Has to be Heinz” platform, the effort leverages the brand’s icon status to encourage consumers to use

The nutrition brand partnered with Team Whistle for an episode of the latter’s “No Days Off” YouTube series ahead of

“A.I. versus K.I.” includes pop-up museum exhibits and touts the creativity of children over AI when crafting Dunkables-themed artwork.