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CMO budgets continue to fall as pressure to automate mounts and fears of signal loss reach a fever pitch.

As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart

The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing.

A new commercial and can designs that encourage people to embrace, even in rivalry, arrive at a particularly tense global political

To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of

Real Etsy sellers are highlighted in ads that complement policy changes that aim to more strongly enforce a human touch

CMO Alice Milligan explained how the move was a natural fit for a financial services marketer that has made amplifying

Available exclusively for rewards members, The Cantinas offers senior-inspired recreation and recalls the brand’s groundbreaking pop-up hotel.

The ice cream brand positioned the big-game buy as the next step of a “That’s Dazs” campaign that is a

Created with agency Energy BBDO, “All Kinds of Good” is part of a larger refresh that’s meant to bring a clearer