Report: CMO tenure stabilizes, though volatility remains high at top brands
A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.
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A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.
Channels with “privacy by design solutions” are expected to outpace the market going forward.
The TV provider’s latest campaign about its dish-less service is inspired by the moment when the MLB legend accidentally killed
A new campaign that aims to connect the brand to this season’s music festivities features comedian Trevor Noah and actor Travis Bennett.
CEO Arthur Sadoun attributed the group’s performance to three key factors, including data-driven marketing.
From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with
The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI
After handling the CPG giant’s business at Publicis, Gail Hollander now leads the marketer’s in-house efforts to modernize brands for new
Just wanted to say hello to the future accounting owners. When thinking about owning an accounting firm would be tiring
Featuring Simone Biles, the campaign’s emotional hero spot is inspired by the gymnast and the intense expectations tied to being a