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CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for […]

The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.

“Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of

“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

“Besties” are at the center of a marketing campaign that includes a Spotify integration and a Forever 21 merchandise line.

Ads featuring customer testimonials for Weight Watchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.

The agency holding company saw small improvement in the first half, but suggested the full year will continue to be lackluster.

Bart LaCount will serve as chief marketing officer in North America after previous CMO Jeff Klein was promoted to president at

The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie

While X leadership views the not-for-profit group’s shuttering as a victory, it’s not clear if the move will help it win