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Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.

After nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand’s turnaround and visual overhaul will pursue

A short film starring J. Smith-Cameron documents a fictional deal between ​​The Peanut Butter Group and Chocolatey Corp. in the

While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to

Digital Landscapes enables suppliers to track online shopper behavior before a purchase, which could boost marketing efforts. 

Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and

Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital

The automaker’s campaign is the latest effort from T2, the multiagency model that brings together mainstream and multicultural marketing.

“The Power of Us” used Supernatural AI’s tech to create avatars of the bank’s core target groups and test the

CMO Ryan Dickerson explained how the Inspire Brands QSR is personifying the chain with a new duo years after replacing its