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Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.

Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer

Top of Search ads, currently in beta testing, will appear within the top 10 slots and Related Pins section of

A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the

The Nestlé brand’s latest effort includes videos, out-of-home ads, experiential activations, influencer collaborations and a sports partnership.

The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for

The Nestlé brand’s latest effort includes videos, out-of-home ads, experiential activations, influencer collaborations and a sports partnership.

The Mondelez brand decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers on its products.

The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance and media ROI.

The addition of a marketing executive is aligned with the fast-casual chain’s plan to increase its paid media ad spend