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AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative

The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an

PepsiCo has tripled content production since integrating the agency closer to its internal teams while seeing sales growth for brands

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.

With younger consumers in mind, the pizza chain has a new look and sound, including an audio-visual expression voiced by

Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week New York.