E.l.f. bets on power of sound for kinder social media algorithms
A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat doomscrolling.
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A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat doomscrolling.
The multichannel campaign includes activations in popular Los Angeles spots and a Snapchat cameo within the film that reimagines the
Bravo’s fan convention for its reality shows led to double-digit lifts in brand recall, purchase intent and emotional engagement for participants in 2023.
The pizza chain supports its value-oriented holiday messaging with comedic ads, in-person events and digital games.
New spots that take a page from Rankin/Bass stop-motion classics are supported by retail media and social extensions, including a
Brands at the 2023 iteration of Bravo’s fan convention for its reality shows saw double-digit lifts in brand recall, purchase
Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones like having kids.
An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the group’s return.
The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand
The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around value.