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The effort seeks to reinvigorate the company’s flagship brand, explains Hershey Company executive Vinny Rinaldi.

A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the feel of

OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype.

Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will expand.

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.

Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by the meteoric

The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up

The pact around Gemini technology provides a potential advantage for Google in its race against OpenAI, which also works with

The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it debuted last