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While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment. 

Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at

Among the latest additions is image-to-video animation, which can turn your photos into animated elements.

The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a personalized “Happy” playlist.

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it’s been

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game.

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more