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Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during […]

Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for

A previous game from Dairy Max, which represents dairy farmers, sold over 40,000 pounds of milk through a blend of

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

The company reported it had more than a dozen wins of material new business in the first half. 

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads. 

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand