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As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data […]

After years of back and forth, TikTok will remain available to U.S. users, with parent ByteDance holding onto a nearly 20% stake in

AI-driven traffic in the retail industry surged 693% year over year in November and December, according to new data from Adobe.

Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.

The official automotive partner of Team USA will be able to mix and match assets like athlete footage to suit

The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person events and

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules

Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and subscription dollars.

As viewership grows for the X Games, Jeep is expanding its relationship with the event to span on-site, broadcast, streaming and

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand