Blue Moon slices into comedy for first celebrity partnership
“Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and is part of a larger “Made Brighter” brand platform.
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“Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and is part of a larger “Made Brighter” brand platform.
The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character
The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode
An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their
Carly Gomez has been promoted to the position, while Meera Bhatia’s chief operating officer role has been expanded to also
New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the
The effort was brought to market in four months, an example of how brands have made moving at the speed
The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from
The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic,
Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads.