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Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to […]

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars”

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and campaign outcomes.

The retailer threw a $10,000 wedding the same week as the $50 million nuptials between Jeff Bezos and Lauren Sánchez.

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at Kinder

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.

A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.”

BBDO New York returned to “Beverly Hills, 90210” and brought back landlines and teen magazines to deliver “truth bombs” to

The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user