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A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per […]

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital

Comedian Iliza Shlesinger takes brand marketing for a spin in a self-referential video by agency Highdive.

The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping

The Clorox-owned brand teamed with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a

The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing value.

As consumers increasingly turn to AI, there has been a resurgence of interest in traditional values and living.

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3. 

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of

The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop.