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The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of Accenture’s […]

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaii with his cat,

Marketers at QSR and fast casual brands are taking big swings with creative campaigns, evolving loyalty strategies and digital technology

Musician Tyla features in the seasonal effort that aligns with a marketing trend of brands asking consumers to unplug from

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster

Inspired by research showing 60% of parents say “no” more during the summer, the “Summer of Yes” showcases the brand’s better-for-you

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around