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The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.

Melissa Cash takes over at the Yum chain for Catherine Tan-Gillespie, who was promoted from CMO to president in April.

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience

A reimagining of New Radicals’ “You Get What You Give” includes a music video nodding to renewed interest in mall

Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel

A reimagining of New Radicals’ “You Get What You Give” includes a music video nodding to renewed interest in mall

Unify Martech and Adtech to drive customer intelligence and unlock full-funnel marketing experiences.

In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to

Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.

The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including