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Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets.

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes content.

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media,

Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a Wall Street

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in Metropolis. 

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce.